Indian culture

‘Toycathon 2021’ to introduce Indian culture in toys: La Tribune India


Varanasi, June 7

Efforts are made to introduce an element of Indian culture into toys and games.

Training will be delivered by design professionals on topics such as introducing Indian culture into toys and games, improving the play factor in toys and games, development and manufacturing; marketing and intellectual property, etc.

Dr Manish Arora, Assistant Professor in the Faculty of Visual Arts at the Hindu University of Banaras (BHU), is one of the trainers of the ‘Toycathon 2021’, for which a nationwide online training camp has recently been organized.

Arora, who is also the organizer of the Institute’s Innovation Cell-BHU, said faculties at major institutions across the country, including Austin Davis of the National Institute of Design, Bikram Pal of the Institute of art, design and technology Shrishti Manipal will train the participants.

Besides the faculties, participants will also be trained by industry experts and independent artists, he said.

Arora said that today India‘s toy market is estimated at around $ 1.5 billion, but much of it is dominated by imported toys.

Although India is the originator of world famous games like chess, ludo, snakes and ladders, it is not a major toy maker.

Most of the toys sold nationally and globally do not represent Indian heritage, civilization and value systems.

Bearing this in mind, the “Toycathon-2021” was designed as part of the “Atmanirbhar Bharat Abhiyan” launched by Prime Minister Narendra Modi.

Toycathon-2021 is an inter-ministerial initiative organized by the Innovation Unit of the Ministry of Education in collaboration with All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MPME, Ministry of Textiles and Ministry of Information and Broadcasting.

Its main objective is to develop the concept of games and toys based on Indian civilization, history, culture, mythology and ethics, to challenge the innovative minds of young Indian citizens for innovation in the production of games and toys.

He said that in order to make India self-sufficient in the field of toys, Toycathon-2021 provides the opportunity for students, teachers, start-ups and toy experts / professionals from India to present their toys and concepts of innovative games.

A provisional cash prize estimated at Rs 50 lakhs has also been designated for this program.

Arora said that the Education Ministry’s Innovation Cell plans to step up the manufacturing and production of sports toys in the country, in which the visual arts faculty of the Banaras Hindu University will be involved in the training of participants from across the country. IANS